UX Trends 2025 – What can we expect this year?
The year 2025 is already in full swing and promises to be an exciting year with plenty of momentum on the technology front – primarily thanks to the increased use of AI. It’s becoming clear that AI can influence almost every field of work. Particularly intriguing for us is the question: How does AI support and transform work in UX Design? And what other factors, alongside AI, are bringing fresh perspectives to the field of user experience in 2025? Timo Eising, Head of Design at sovanta, has outlined his expectations for us in the form of UX Trends 2025:
1. Integration of AI and Maschine Learning in HR
Not surprisingly, the first point goes to AI. In 2025, AI will increasingly be used effectively for seemingly small use cases to save users time and help them complete their tasks faster. A great example that is already becoming clear involves use cases with SuccessFactors Recruiting and the use of SAP Joule in various scenarios. AI is already being deployed here, for instance, to assist in formulating job postings. We can envision many more cases in the HR sector where AI is directly integrated into the user interface as an assistant. We are confident that this year will see a significant AI push in this area.
2. Greater Focus on Accessibility and Inclusive Design
The new Accessibility Strengthening Act ensures that significantly more guidelines must be met in the B2C sector. And although the law does not cover B2B applications, we will undoubtedly see similar progress in the B2B sector. Thanks to SAP Fiori, strong accessibility and user experience in SAP applications have not been major challenges for quite some time. However, the goal is to design applications in a way that truly makes them accessible to all users without barriers. This is an exciting challenge, and as a long-standing SAP AppHaus Network partner, human-centered design is part of our DNA. We are proud to lead by example in this area.
3. Increased Use of Voice User Interfaces (VUI)
ChatGPT and similar technologies are gradually changing the way users interact with systems. This shift will also be felt in B2B applications. Seamless communication and voice control – even in business apps – are in demand. As a result, the term “Voice User Interface” (VUI) is becoming a trending topic. Years ago, we predicted: “Next UI is no UI.” It took longer than expected, but now voice control for apps is gaining significant momentum. This, of course, also plays strongly into the aforementioned topic of “accessibility”.
4. AI as Booster for the UX Design Process
AI tools offer entirely new ways to support and significantly accelerate the UX Design process. Especially with well-developed design systems like SAP Fiori, we will see more and more new possibilities emerging this year. AI is also increasingly being used in the area of UX research repositories: Central databases that collect research results or best practices can be utilized and expanded by more teams, making insights more easily accessible.
5. Prototyping, Testing & Low-Code
SAP Joule will make the low-code tools from SAP Build even more accessible and significantly accelerate the creation of mini-apps or prototypes. Additionally, Joule can greatly support the automation and improvement of workflows. On the other hand, design tools are increasingly offering better prototyping capabilities. Even with these tools, the use of low-code/no-code is making the UX Design process faster. As a result, UX Designers will have more time to test prototypes more frequently and analyze these tests with AI tools to derive follow-up decisions.
Conclusion: We are excited about the UX Trends of 2025
All the trends described make UX Design faster and better at the same time. This is a development that is important not only for us but also for our clients. Our goal is to deliver excellent user experience – and whether it’s AI or accessibility, the market movements are heading in the right direction, ensuring that we will succeed in this in 2025 as well. Are you interested in a deeper discussion about the future of UX Design? Feel free to reach out!
