XM Framework

At first, it’s natural to approach experience management (XM) as a series of separate projects. However, these projects are deeply interconnected, and achieving sustainable scale requires a unified approach. That’s …

In a constantly evolving work environment, regular engagement with employees is more critical than ever. A strong Employee Experience not only strengthens employee retention but also significantly boosts company performance. …

In customer surveys, experience data (X-Data) is collected, such as customer satisfaction metrics. While these insights already provide valuable recommendations for improving the customer experience, the real value emerges when …

The Business Technology Platform (BTP) is SAP’s central innovation platform, designed to drive and enable digital transformation. The BTP’s wide range of technologies and tools enables seamless integration of applications, …