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Journey Mapping is crucial to your success
sovanta is expert in precisely mapping the user journey
- Ensure that key XM metrics are tied to your core business objectives
- Understand the needs and expectations of your users
- Define channels and design surveys that maximize user response rates
- Quantify and benchmark progress over time to monitor the impact of your initiatives
Understand your Users
Ensure that Journey Mapping is a success
Design Thinking approach
- Use Design Thinking to ensure that the focus is always on your users
- Ask the right questions at the right time to obtain answers that link to your business objectives
Subject matter expertise
- Combine your subject matter expertise with our XM know-how to define a journey map
- Rely on the existing knowledge to focus on the most important experiences
Detailed mapping
- Empathize with your users to understand the way they experience
- Map every step of the journey
Prioritize touch points
- Identify the right point in time to ask for feedback
- Decide which channel should be used
Get insights
- Understand the experience your business provides by asking meaningful questions
- Ensure that the reality meets your expectations
The Journey Mapping Process
sovanta offerings help you map the user journey per persona in a workshop focussing on your users
1. Prior the Workshop
Share how many personas are relevant and their current process
- Pre-session information gathering is great to create transparency prior the Journey Mapping Workshop
- Reduce the overhead to hit the ground running when the workshop begins
2. During the Workshop
Focus on your users
- Entry Points:
Define the various entry points and where people get in touch with the solution the first time - End-to-end User Journey:
Define the end-to-end journey for each persona, from recruiting to exit - User Journey Alignment:
Discover the touch points where the journeys of the different personas come together - User View:
Create the 'what do I see' level throughout the experience to understand the way your experiences are seen
3. After the Workshop
Benefit from the results
- Multi-layered illustration of the journey capturing the various dimensions
- Understanding of the end-to-end user journey
- Photografic documentation of the workshop
Contact
Would you like to receive further information or talk to one of our experts? Contact us and we will get back to you as soon as possible!