Digital Assistant
Voice and chat as shopping support in supermarkets
»As a customer, I can access all information independently: special offers, special topics, opening hours and FAQs - at any time and via all channels.«
Solution
- A centralized conversational system: connects customers through all devices (chat/voice/display) with the relevant data basee
- Intuitive management interface for editing: corrections and extensions made flexible through synonyms entering function (NLP), autocomplete function
- Analytics: identification of trends, reacting on customer behavior
Benefits
- Platform can be flexibly extended for new devices
- Customers can engage with companies on all channels and gather data themselves
- Company as first mover in retail innovation
- Marketing outreach grown tremendously
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