The Quantification of digital User Experience
In the digital world, the only thing that separates a company from its competitors is the experience it provides.
The current pandemic has highlighted the shortfalls of company’s digital landscapes. As user experience experts, we see great leverage in the measurability of UX. Because if you make the user experience in an application measurable, you can quickly uncover weaknesses, compare UX and check optimizations in UX.
Read in this topic overview:
- Definition of User Experience
- Challenges investing in UX
- How to measure UX
- How to implement a data-driven-decision-making process