CX Roadmap with Maturity Assessment

Satisfied customers become loyal customers – a fact many companies have recognized, which is why they’re investing in a strong and convincing Customer Experience (CX). But how good is your own CX, really? How can it be measured continuously – and improved in a targeted way? Whether you’re just getting started or have already conducted initial customer surveys, our CX Roadmap offering, including a Maturity Assessment, will help you systematically advance your customer experience.

Our Offering: CX Roadmap inclusive Maturity Assessment

In the first step, we perform a structured and well-founded analysis of your current CX capabilities. Based on that, we identify relevant CX initiatives and develop a clear roadmap for successful implementation. One key requirement: a willingness to engage in honest self-reflection.

Self-reflection and action plan: After analyzing your CX maturity level, we work together to define a roadmap for improving the customer experience.

Step by step to your CX Roadmap

The CX roadmap is developed based on an initial self-reflection within the organization:

  • Maturity Assessments:
    Self-evaluation using a standardized questionnaire.
  • Questionnaire Analysis:
    Evaluation of the results to identify strengths and areas for improvement.
  • Results Presentation:
    Presentation of the findings, joint discussion, and definition of actionable recommendations.
  • CX Roadmap Workshop:
    Development of concrete action plans to advance your CX strategy – including prioritization, timeline planning, and effort estimation.

First analysis, then action

The first step is self-awareness: With our CX Roadmap including Maturity Assessment, you’ll gain a clear understanding of your current CX maturity level – along with your strengths and areas for improvement. Next comes strategic alignment: Together, we’ll define concrete actions to further develop your CX strategy. Throughout the process – and beyond – our XM Squad is by your side: Benefit from experienced CX experts who focus on your specific challenges and, if needed, support the implementation of your CX initiatives. Sounds good? Let’s talk!

Dr. Andrew White
Head of Experience Management

Your Contact

Andrew White is an experienced program lead with a demonstrated history of delivering successful data science and experience management projects across a range of industries. Skilled in data analysis and visualisation. Passionate about designing feedback mechanisms that inform organisational strategy.
Tags
XM Strategy Experience Management