{"id":7981,"date":"2022-06-01T16:18:17","date_gmt":"2022-06-01T15:18:17","guid":{"rendered":"https:\/\/sovanta.com\/so-steigert-man-die-kundenzufriedenheit-use-cases-im-customer-experience-management\/"},"modified":"2022-06-09T13:08:05","modified_gmt":"2022-06-09T12:08:05","slug":"how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management","status":"publish","type":"post","link":"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/","title":{"rendered":"How to increase customer satisfaction: use cases in customer experience management"},"content":{"rendered":"\n<p>How satisfied is a customer? What might a customer be missing? Would he or she recommend a product or service provider to others? The experiences that customers have in the purchasing process or in their interaction with a company are decisive for the success or failure of a sustainable customer relationship. Companies must ensure that customers have positive experiences across the whole customer journey. But how? <a href=\"https:\/\/sovanta.com\/en\/simplify-sales\/customer-experience-management\/\">Customer experience management<\/a> can help.<\/p>\n\n\n\n<div id=\"quoteblock_62975ab1e24d8\" class=\"block__quote -detect-in-viewport block__quote--small\">\n\n    <div class=\"block__quote__wrapper\">\n\n                    <div class=\"block__quote__quote\">Find the best time to ask the right questions and act on that feedback.<\/div>\n        \n                    <div class=\"block_quote__meta\">\n\n                                    <div class=\"block__quote__author\">\n                        Dr. Andrew White                    <\/div>\n                \n                                    <div class=\"block__quote__position\">\n                        Head of Data Science, sovanta AG                    <\/div>\n                            <\/div>\n        \n    <\/div>\n\n<\/div>\n\n\n<p>In this podcast episode, Christian Heinrich talks about this with Dr. Andrew White, Head of Data Science and part of the Experience Management team at sovanta. As part of th<a href=\"https:\/\/sovanta.com\/en\/simplify-it\/experience-management-with-qualtrics\/\">e Qualtrics Partner Network<\/a>, our XM team implements exciting customer projects on the Qualtrics XM platform. Andrew White provides insights into different use cases and shows which survey metrics fit which business scenario. What&#8217;s the best way to get started with CXM? Does a survey fatigue exist? And how can you fight it? And what do you actually do with the customer insights you uncover?<\/p>\n\n\n\n<p>Podcast | Episode 5.1 | 33:21 Minutes <\/p>\n\n\n\n<p><strong>Hier reinh\u00f6ren:<\/strong>&nbsp;<a href=\"https:\/\/experiencesap.podbean.com\/e\/use-cases-im-customer-experience-management-so-steigert-man-die-kundenzufriedenheit\/\">Podbean<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/music.amazon.com\/podcasts\/c6d499f6-7420-47c5-81af-6305b1f6fc2f\/episodes\/e3c3b71c-2b5b-4fe7-8a2b-0597bd895d2a\/experience-sap---der-podcast-der-sovanta-ag-use-cases-im-customer-experience-management-so-steigert-man-die-kundenzufriedenheit\">Amazon<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/open.spotify.com\/episode\/7qFlTpSk1aOevjWPW0KInF\">Spotify<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/use-cases-im-customer-experience-management-so-steigert\/id1583568888?i=1000564830995\">Apple Podcasts<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2V4cGVyaWVuY2VzYXAvZmVlZC54bWw\/episode\/ZXhwZXJpZW5jZXNhcC5wb2RiZWFuLmNvbS84YjkzNTFjOS0wZDJjLTNiYzMtYjVhOS1hNWZhNzYwZWMwYjQ?sa=X&amp;ved=0CAUQkfYCahcKEwioopvJtoz4AhUAAAAAHQAAAAAQAQ\">Google Podcast<\/a><\/p>\n\n\n\n<div id=\"image-card-with-buttonblock_62975c1be24d9\" class=\"block__image-card-with-button -detect-in-viewport has-background has-darkblue-background-color image-card\">\n      \n  \n\n<p><strong>Podcast guest<\/strong>:<\/p>\n\n\n\n<p>Dr. Andrew White joined sovanta in 2017 and helped build the Data Science team there. Since 2019, sovanta has been part of the Qualtrics Partner Network and Andrew, as a PhD in Psychology, has taken a central role in the XM team from the beginning. His scientific background, deep understanding of methodology and love for data make him a key contact for all clients in Experience Management.<\/p>\n\n\n\n  <\/div>","protected":false},"excerpt":{"rendered":"<p>How satisfied is a customer? What might a customer be missing? Would he or she recommend a product or service provider to \u2026<\/p>\n","protected":false},"author":3,"featured_media":7866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[308],"tags":[],"competence":[],"Industry":[],"line_of_business":[],"resource":[380,624],"systems-and-technologies":[382],"class_list":["post-7981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sovanta-en","resource-videos-demos-en","resource-qualtrics-xm-blog","sap-product-qualtrics-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to increase customer satisfaction: use cases in customer experience management - sovanta AG<\/title>\n<meta name=\"description\" content=\"In this podcast episode, Dr. Andrew White provides insights into various use cases in customer experience management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to increase customer satisfaction: use cases in customer experience management - sovanta AG\" \/>\n<meta property=\"og:description\" content=\"In this podcast episode, Dr. Andrew White provides insights into various use cases in customer experience management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/\" \/>\n<meta property=\"og:site_name\" content=\"sovanta AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sovantaAG\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-01T15:18:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-09T12:08:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-109-1-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"sova.hilkert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sovanta_AG\" \/>\n<meta name=\"twitter:site\" content=\"@sovanta_AG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sova.hilkert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/\"},\"author\":{\"name\":\"sova.hilkert\",\"@id\":\"https:\/\/sovanta.com\/en\/#\/schema\/person\/0b2dab3f65b5928cf52378374235afd3\"},\"headline\":\"How to increase customer satisfaction: use cases in customer experience management\",\"datePublished\":\"2022-06-01T15:18:17+00:00\",\"dateModified\":\"2022-06-09T12:08:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/\"},\"wordCount\":266,\"publisher\":{\"@id\":\"https:\/\/sovanta.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-109-1.png\",\"articleSection\":[\"sovanta\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/\",\"url\":\"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/\",\"name\":\"How to increase customer satisfaction: use cases in customer experience management - sovanta AG\",\"isPartOf\":{\"@id\":\"https:\/\/sovanta.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-109-1.png\",\"datePublished\":\"2022-06-01T15:18:17+00:00\",\"dateModified\":\"2022-06-09T12:08:05+00:00\",\"description\":\"In this podcast episode, Dr. Andrew White provides insights into various use cases in customer experience management.\",\"breadcrumb\":{\"@id\":\"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/#primaryimage\",\"url\":\"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-109-1.png\",\"contentUrl\":\"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-109-1.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sovanta.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to increase customer satisfaction: use cases in customer experience management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sovanta.com\/en\/#website\",\"url\":\"https:\/\/sovanta.com\/en\/\",\"name\":\"sovanta AG\",\"description\":\"Simplify IT, HR and Sales\",\"publisher\":{\"@id\":\"https:\/\/sovanta.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sovanta.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sovanta.com\/en\/#organization\",\"name\":\"sovanta AG\",\"url\":\"https:\/\/sovanta.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sovanta.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/01\/Logo_sovanta_Claim_RGB.svg\",\"contentUrl\":\"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/01\/Logo_sovanta_Claim_RGB.svg\",\"width\":380,\"height\":226,\"caption\":\"sovanta AG\"},\"image\":{\"@id\":\"https:\/\/sovanta.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/sovantaAG\/\",\"https:\/\/x.com\/sovanta_AG\",\"https:\/\/www.linkedin.com\/company\/sovanta-ag\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sovanta.com\/en\/#\/schema\/person\/0b2dab3f65b5928cf52378374235afd3\",\"name\":\"sova.hilkert\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to increase customer satisfaction: use cases in customer experience management - sovanta AG","description":"In this podcast episode, Dr. Andrew White provides insights into various use cases in customer experience management.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/","og_locale":"en_GB","og_type":"article","og_title":"How to increase customer satisfaction: use cases in customer experience management - sovanta AG","og_description":"In this podcast episode, Dr. Andrew White provides insights into various use cases in customer experience management.","og_url":"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/","og_site_name":"sovanta AG","article_publisher":"https:\/\/www.facebook.com\/sovantaAG\/","article_published_time":"2022-06-01T15:18:17+00:00","article_modified_time":"2022-06-09T12:08:05+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-109-1-1024x576.png","type":"image\/png"}],"author":"sova.hilkert","twitter_card":"summary_large_image","twitter_creator":"@sovanta_AG","twitter_site":"@sovanta_AG","twitter_misc":{"Written by":"sova.hilkert","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/#article","isPartOf":{"@id":"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/"},"author":{"name":"sova.hilkert","@id":"https:\/\/sovanta.com\/en\/#\/schema\/person\/0b2dab3f65b5928cf52378374235afd3"},"headline":"How to increase customer satisfaction: use cases in customer experience management","datePublished":"2022-06-01T15:18:17+00:00","dateModified":"2022-06-09T12:08:05+00:00","mainEntityOfPage":{"@id":"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/"},"wordCount":266,"publisher":{"@id":"https:\/\/sovanta.com\/en\/#organization"},"image":{"@id":"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/#primaryimage"},"thumbnailUrl":"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-109-1.png","articleSection":["sovanta"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/","url":"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/","name":"How to increase customer satisfaction: use cases in customer experience management - sovanta AG","isPartOf":{"@id":"https:\/\/sovanta.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/#primaryimage"},"image":{"@id":"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/#primaryimage"},"thumbnailUrl":"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-109-1.png","datePublished":"2022-06-01T15:18:17+00:00","dateModified":"2022-06-09T12:08:05+00:00","description":"In this podcast episode, Dr. Andrew White provides insights into various use cases in customer experience management.","breadcrumb":{"@id":"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/#primaryimage","url":"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-109-1.png","contentUrl":"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/06\/MicrosoftTeams-image-109-1.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/sovanta.com\/en\/how-to-increase-customer-satisfaction-use-cases-in-customer-experience-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sovanta.com\/en\/"},{"@type":"ListItem","position":2,"name":"How to increase customer satisfaction: use cases in customer experience management"}]},{"@type":"WebSite","@id":"https:\/\/sovanta.com\/en\/#website","url":"https:\/\/sovanta.com\/en\/","name":"sovanta AG","description":"Simplify IT, HR and Sales","publisher":{"@id":"https:\/\/sovanta.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sovanta.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/sovanta.com\/en\/#organization","name":"sovanta AG","url":"https:\/\/sovanta.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sovanta.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/01\/Logo_sovanta_Claim_RGB.svg","contentUrl":"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/01\/Logo_sovanta_Claim_RGB.svg","width":380,"height":226,"caption":"sovanta AG"},"image":{"@id":"https:\/\/sovanta.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sovantaAG\/","https:\/\/x.com\/sovanta_AG","https:\/\/www.linkedin.com\/company\/sovanta-ag\/"]},{"@type":"Person","@id":"https:\/\/sovanta.com\/en\/#\/schema\/person\/0b2dab3f65b5928cf52378374235afd3","name":"sova.hilkert"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/posts\/7981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/comments?post=7981"}],"version-history":[{"count":1,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/posts\/7981\/revisions"}],"predecessor-version":[{"id":7983,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/posts\/7981\/revisions\/7983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/media\/7866"}],"wp:attachment":[{"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/media?parent=7981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/categories?post=7981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/tags?post=7981"},{"taxonomy":"competence","embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/competence?post=7981"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/Industry?post=7981"},{"taxonomy":"line_of_business","embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/line_of_business?post=7981"},{"taxonomy":"resource","embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/resource?post=7981"},{"taxonomy":"sap-product","embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/systems-and-technologies?post=7981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}