{"id":7610,"date":"2022-05-25T17:46:23","date_gmt":"2022-05-25T16:46:23","guid":{"rendered":"https:\/\/sovanta.com\/?p=7610"},"modified":"2026-01-15T10:25:13","modified_gmt":"2026-01-15T09:25:13","slug":"user-interview-as-a-ux-research-method","status":"publish","type":"post","link":"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/","title":{"rendered":"User Interview as a UX Research Method"},"content":{"rendered":"\n<p>Unfiltered needs, challenges, and personal opinions directly from the user? A user interview makes it possible. And because a user interview is very flexible and can be implemented individually, it is one of the most widely used methods of qualitative user research and thus also an essential component of our <a href=\"https:\/\/sovanta.com\/en\/ux-research-the-engine-for-your-project\/\">UX research<\/a> offering for developing products or services in a user-centered way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why we are big fans of user interviews<\/h2>\n\n\n\n<p>On the one hand, user interviews provide <strong>targeted insights<\/strong>. Our experts collect all the insights about the goals, wishes and needs of the target group with the help of a guideline-based interview. On the other hand, this UX research format allows us to <strong>analyze the challenges<\/strong> directly in the target group: Through our interviews, we uncover important challenges already at the beginning of the project to enable a user-centric solution for your product. The result is then <strong>concrete recommendations<\/strong>, as with the help of the interviews our experts can illustrate important user experience values and use them to point out concrete recommendations for your product. A huge plus for us: User interviews are <strong>possible from anywhere<\/strong>. The interviews can take place on-site in our Design Thinking rooms, remotely via MS Teams or an alternative tool, as well as at the users&#8217; homes or directly at their workplaces.<\/p>\n\n\n\n<div id=\"image-card-with-buttonblock_62823a4b79152\" class=\"block__image-card-with-button -detect-in-viewport has-background has-yellow-background-color image-card\">\n      \n  \n\n<div id=\"quoteblock_62823a4f79153\" class=\"block__quote -detect-in-viewport block__quote--small\">\n\n    <div class=\"block__quote__wrapper\">\n\n                    <div class=\"block__quote__quote\">Interviews with as few as eight participants yield valid and meaningful results.<\/div>\n        \n                    <div class=\"block_quote__meta\">\n\n                                    <div class=\"block__quote__author\">\n                        Svenja Spannagel                    <\/div>\n                \n                                    <div class=\"block__quote__position\">\n                        UX Research Expert, sovanta AG                    <\/div>\n                            <\/div>\n        \n    <\/div>\n\n<\/div>\n\n\n  <\/div>\n\n\n<h2 class=\"wp-block-heading\">Why a user interview is important for your product?<\/h2>\n\n\n\n<p>There are a number of positive effects of a user interview in the context of product development: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Better understanding<\/strong> of the expectations of the product<\/li><li>Intensive understanding and <strong>getting to know the target group<\/strong><\/li><li><strong>Reduced time and cost<\/strong> to achieve a user-centric outcome<\/li><li><strong>Specific insights<\/strong> into context, goals, processes &amp; challenges<\/li><li><strong>Lower development costs<\/strong> due to avoidance of undesirable developments<\/li><li><strong>More positive brand perception<\/strong> &amp; more satisfied users<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Our approach<\/h2>\n\n\n\n<p><strong>1. Preparation<\/strong><\/p>\n\n\n\n<p>It is important for us to gather as much information as possible about the users and the context before the interviews. For example, are there certain areas or use cases that should be considered in particular? In addition, we advise which users are suitable as participants for an interview and jointly agree on the guiding questions and goals of the interviews.<\/p>\n\n\n\n<p><strong>2. Interviews<\/strong><\/p>\n\n\n\n<p>Our experts conduct the interviews with the participants at your desired location or remotely. The open structure of interviews allows us to respond individually and flexibly to the individual participants in order to collect as much qualitative data as possible.<\/p>\n\n\n\n<p><strong>3. Review &amp; Analysis<\/strong><\/p>\n\n\n\n<p>The results of the interviews are documented in a well-structured report and illustrated with quotes. The report summarizes the requirements and wishes of the target group for their product. If desired, we transfer the results directly into personas, user stories or a process map, which can be used for a seamless entry into the design phase.<\/p>\n\n\n\n<p><strong>4. Presentation of results<\/strong><\/p>\n\n\n\n<p>The results are presented and discussed by our experts in a workshop. We will then be happy to support you in planning the next steps and help you find individual solutions that fit your company and product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Persona, Process Map or User Journey Map<\/h2>\n\n\n\n<p>If desired, our experts will be happy to advise you on how the results of the interviews can be further processed and which method is best suited for the further course of the project.<\/p>\n\n\n\n<p>Here you can download our offer for User Interviews by sovanta:<\/p>\n\n\n    <div class=\"post__download__wrapper \">\n\n        <a href=\"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/?attachment_id=7621&amp;download_file=1&amp;download_post=5e8119f0ac\" id=\"downloadblock_6213892bcfaae\" class=\"post__download -with-image block__download -detect-in-viewport\" rel=\"nofollow\">\n                            <div class=\"post__downlaod__image__wrapper\">\n                    <img decoding=\"async\" width=\"738\" height=\"416\" src=\"https:\/\/sovanta.com\/wp-content\/uploads\/2021\/12\/mann-frau-hinter-tisch-mann-vor-dem-tisch-gestick-beratung_16-9-e1653389352248-738x416.jpg\" class=\"post__downlaod__image\" alt=\"Gespr\u00e4ch im B\u00fcro\" srcset=\"https:\/\/sovanta.com\/wp-content\/uploads\/2021\/12\/mann-frau-hinter-tisch-mann-vor-dem-tisch-gestick-beratung_16-9-e1653389352248-738x416.jpg 738w, https:\/\/sovanta.com\/wp-content\/uploads\/2021\/12\/mann-frau-hinter-tisch-mann-vor-dem-tisch-gestick-beratung_16-9-e1653389352248-300x169.jpg 300w, https:\/\/sovanta.com\/wp-content\/uploads\/2021\/12\/mann-frau-hinter-tisch-mann-vor-dem-tisch-gestick-beratung_16-9-e1653389352248-1024x576.jpg 1024w, https:\/\/sovanta.com\/wp-content\/uploads\/2021\/12\/mann-frau-hinter-tisch-mann-vor-dem-tisch-gestick-beratung_16-9-e1653389352248-768x432.jpg 768w, https:\/\/sovanta.com\/wp-content\/uploads\/2021\/12\/mann-frau-hinter-tisch-mann-vor-dem-tisch-gestick-beratung_16-9-e1653389352248-1536x864.jpg 1536w, https:\/\/sovanta.com\/wp-content\/uploads\/2021\/12\/mann-frau-hinter-tisch-mann-vor-dem-tisch-gestick-beratung_16-9-e1653389352248.jpg 1920w, https:\/\/sovanta.com\/wp-content\/uploads\/2021\/12\/mann-frau-hinter-tisch-mann-vor-dem-tisch-gestick-beratung_16-9-e1653389352248-1400x788.jpg 1400w, https:\/\/sovanta.com\/wp-content\/uploads\/2021\/12\/mann-frau-hinter-tisch-mann-vor-dem-tisch-gestick-beratung_16-9-e1653389352248-700x394.jpg 700w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/>                <\/div>\n                        <div class=\"post__download__top\">\n                  <div class=\"post__resource-type-icon\">\n    \n<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\">\n<path d=\"M12.853 13.647c-0.195-0.195-0.512-0.195-0.707 0l-1.146 1.146v-4.293c0-0.276-0.224-0.5-0.5-0.5s-0.5 0.224-0.5 0.5v4.293l-1.146-1.146c-0.195-0.195-0.512-0.195-0.707 0s-0.195 0.512 0 0.707l2 2c0.098 0.098 0.226 0.146 0.354 0.146s0.256-0.049 0.353-0.147l2-2c0.195-0.195 0.195-0.512 0-0.707z\" fill=\"currentColor\"><\/path>\n<path d=\"M16.006 16h-2.506c-0.276 0-0.5-0.224-0.5-0.5s0.224-0.5 0.5-0.5h2.506c1.651 0 2.994-1.343 2.994-2.994s-1.343-2.994-2.994-2.994c-0.354 0-0.699 0.061-1.026 0.18-0.218 0.080-0.462-0.001-0.59-0.195s-0.104-0.45 0.056-0.619c0.357-0.376 0.554-0.865 0.554-1.379 0-1.103-0.897-2-2-2-0.642 0-1.229 0.297-1.61 0.814-0.23 0.312-0.365 0.678-0.388 1.057-0.013 0.212-0.159 0.392-0.363 0.45s-0.423-0.020-0.545-0.193c-0.11-0.156-0.229-0.307-0.354-0.447-0.949-1.068-2.312-1.681-3.74-1.681-2.757 0-5 2.243-5 5s2.243 5 5 5h1.5c0.276 0 0.5 0.224 0.5 0.5s-0.224 0.5-0.5 0.5h-1.5c-3.308 0-6-2.692-6-6s2.692-6 6-6c1.602 0 3.137 0.643 4.26 1.775 0.088-0.194 0.196-0.38 0.325-0.555 0.564-0.764 1.467-1.22 2.415-1.22 1.654 0 3 1.346 3 3 0 0.351-0.061 0.694-0.178 1.017 0.061-0.003 0.122-0.004 0.184-0.004 2.202 0 3.994 1.792 3.994 3.994s-1.792 3.994-3.994 3.994z\" fill=\"currentColor\"><\/path>\n<\/svg>\n  <\/div>\n                <div class=\"post__download__title\">download<\/div>\n            <\/div>\n            <div class=\"post__download__file-meta\">\n                <span class=\"post__download__file-type\">PDF<\/span>\n                <span>,<\/span>\n                <span class=\"post__download__file-size\">969 KB<\/span>\n            <\/div>\n        <\/a>\n    <\/div>\n\n\n\n<div id=\"contact-personblock_62136d26cfaad\" class=\"block__contact-person -detect-in-viewport block__contact-person--default block__contact-person--with-headline has-seashell-background-color has-background-color\">\n\n  <div class=\"contact-person__wrapper\">\n\n    <div class=\"contact-person__header\">\n\n      <div class=\"contact-person__header__wrapper\">\n\n        \n\n                    <div class=\"contact-person__image\">\n            <img decoding=\"async\" width=\"350\" height=\"466\" src=\"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/02\/Person_Svenja-Spannagel_web-350x466.jpg\" class=\"attachment-contact_person size-contact_person wp-post-image\" alt=\"\" \/>          <\/div>\n                                  <div class=\"contact-person__name\">\n              Svenja Spannagel            <\/div>\n                        <div class=\"contact-person__position\">\n              Senior UX Designer \/ Senior UX Research Expert            <\/div>\n          \n          \n      <\/div>\n\n    <\/div>\n\n    <div class=\"contact-person__body\">\n\n              <h2 class=\"h3 contact-person__headline\">Your Contact<\/h2>\n      \n      \n                    <div class=\"contact-person__text\">\n          Svenja Spannagel is a Senior User Experience Designer specializing in UX research and user-centered product development. Drawing on her extensive experience, she analyzes digital products and processes, identifies opportunities for improvement, and develops solutions that balance user needs with business objectives.        <\/div>\n      \n                  \n                    <div class=\"contact-person__channels\">\n                              <a href=\"mailto:svenja.spannagel@sovanta.com\" class=\"contact-person__channel contact-person__channel--mail\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"Contact via Mail\">\n            <span class=\"icon icon--svg\">\n<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\">\n<path d=\"M17.5 6h-16c-0.827 0-1.5 0.673-1.5 1.5v9c0 0.827 0.673 1.5 1.5 1.5h16c0.827 0 1.5-0.673 1.5-1.5v-9c0-0.827-0.673-1.5-1.5-1.5zM17.5 7c0.030 0 0.058 0.003 0.087 0.008l-7.532 5.021c-0.29 0.193-0.819 0.193-1.109 0l-7.532-5.021c0.028-0.005 0.057-0.008 0.087-0.008h16zM17.5 17h-16c-0.276 0-0.5-0.224-0.5-0.5v-8.566l7.391 4.927c0.311 0.207 0.71 0.311 1.109 0.311s0.798-0.104 1.109-0.311l7.391-4.927v8.566c0 0.276-0.224 0.5-0.5 0.5z\" fill=\"currentColor\"><\/path>\n<\/svg>\n<\/span>    <\/a>\n                      <a href=\"https:\/\/www.linkedin.com\/in\/svenja-g%C3%BCnther-ux\/?originalSubdomain=de\" class=\"contact-person__channel contact-person__channel--linkedin\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"Contact via Linkedin\">\n            <span class=\"icon icon--svg\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fab\" data-icon=\"linkedin-in\" class=\"svg-inline--fa fa-linkedin-in fa-w-14\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path fill=\"currentColor\" d=\"M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z\"><\/path><\/svg><\/span>    <\/a>\n                          <\/div>      \n    <\/div>\n\n  <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Unfiltered needs, challenges, and personal opinions directly from the user? A user interview makes it possible. And because a user interview is \u2026<\/p>\n","protected":false},"author":3,"featured_media":57843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1,308],"tags":[],"competence":[],"Industry":[],"line_of_business":[],"resource":[376,651,652],"systems-and-technologies":[],"class_list":["post-7610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sovanta","category-sovanta-en","resource-blog-en","resource-apphaus-services","resource-apphaus-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>User Interview as a UX Research Method - sovanta AG<\/title>\n<meta name=\"description\" content=\"With a user interview, we tickle out unfiltered needs, challenges, and personal opinions directly from the user.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User Interview as a UX Research Method - sovanta AG\" \/>\n<meta property=\"og:description\" content=\"With a user interview, we tickle out unfiltered needs, challenges, and personal opinions directly from the user.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/\" \/>\n<meta property=\"og:site_name\" content=\"sovanta AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sovantaAG\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-25T16:46:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T09:25:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sovanta.com\/wp-content\/uploads\/2025\/11\/Image_Header_AppHaus-UX-Research_16-9.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"sova.hilkert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sovanta_AG\" \/>\n<meta name=\"twitter:site\" content=\"@sovanta_AG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sova.hilkert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/\"},\"author\":{\"name\":\"sova.hilkert\",\"@id\":\"https:\/\/sovanta.com\/en\/#\/schema\/person\/0b2dab3f65b5928cf52378374235afd3\"},\"headline\":\"User Interview as a UX Research Method\",\"datePublished\":\"2022-05-25T16:46:23+00:00\",\"dateModified\":\"2026-01-15T09:25:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/\"},\"wordCount\":557,\"publisher\":{\"@id\":\"https:\/\/sovanta.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sovanta.com\/wp-content\/uploads\/2025\/11\/Image_Header_AppHaus-UX-Research_16-9.webp\",\"articleSection\":[\"sovanta\",\"sovanta\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/\",\"url\":\"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/\",\"name\":\"User Interview as a UX Research Method - sovanta AG\",\"isPartOf\":{\"@id\":\"https:\/\/sovanta.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sovanta.com\/wp-content\/uploads\/2025\/11\/Image_Header_AppHaus-UX-Research_16-9.webp\",\"datePublished\":\"2022-05-25T16:46:23+00:00\",\"dateModified\":\"2026-01-15T09:25:13+00:00\",\"description\":\"With a user interview, we tickle out unfiltered needs, challenges, and personal opinions directly from the user.\",\"breadcrumb\":{\"@id\":\"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/#primaryimage\",\"url\":\"https:\/\/sovanta.com\/wp-content\/uploads\/2025\/11\/Image_Header_AppHaus-UX-Research_16-9.webp\",\"contentUrl\":\"https:\/\/sovanta.com\/wp-content\/uploads\/2025\/11\/Image_Header_AppHaus-UX-Research_16-9.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sovanta.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"User Interview as a UX Research Method\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sovanta.com\/en\/#website\",\"url\":\"https:\/\/sovanta.com\/en\/\",\"name\":\"sovanta AG\",\"description\":\"Simplify IT, HR and Sales\",\"publisher\":{\"@id\":\"https:\/\/sovanta.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sovanta.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sovanta.com\/en\/#organization\",\"name\":\"sovanta AG\",\"url\":\"https:\/\/sovanta.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sovanta.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/01\/Logo_sovanta_Claim_RGB.svg\",\"contentUrl\":\"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/01\/Logo_sovanta_Claim_RGB.svg\",\"width\":380,\"height\":226,\"caption\":\"sovanta AG\"},\"image\":{\"@id\":\"https:\/\/sovanta.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/sovantaAG\/\",\"https:\/\/x.com\/sovanta_AG\",\"https:\/\/www.linkedin.com\/company\/sovanta-ag\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sovanta.com\/en\/#\/schema\/person\/0b2dab3f65b5928cf52378374235afd3\",\"name\":\"sova.hilkert\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"User Interview as a UX Research Method - sovanta AG","description":"With a user interview, we tickle out unfiltered needs, challenges, and personal opinions directly from the user.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/","og_locale":"en_GB","og_type":"article","og_title":"User Interview as a UX Research Method - sovanta AG","og_description":"With a user interview, we tickle out unfiltered needs, challenges, and personal opinions directly from the user.","og_url":"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/","og_site_name":"sovanta AG","article_publisher":"https:\/\/www.facebook.com\/sovantaAG\/","article_published_time":"2022-05-25T16:46:23+00:00","article_modified_time":"2026-01-15T09:25:13+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/sovanta.com\/wp-content\/uploads\/2025\/11\/Image_Header_AppHaus-UX-Research_16-9.webp","type":"image\/webp"}],"author":"sova.hilkert","twitter_card":"summary_large_image","twitter_creator":"@sovanta_AG","twitter_site":"@sovanta_AG","twitter_misc":{"Written by":"sova.hilkert","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/#article","isPartOf":{"@id":"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/"},"author":{"name":"sova.hilkert","@id":"https:\/\/sovanta.com\/en\/#\/schema\/person\/0b2dab3f65b5928cf52378374235afd3"},"headline":"User Interview as a UX Research Method","datePublished":"2022-05-25T16:46:23+00:00","dateModified":"2026-01-15T09:25:13+00:00","mainEntityOfPage":{"@id":"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/"},"wordCount":557,"publisher":{"@id":"https:\/\/sovanta.com\/en\/#organization"},"image":{"@id":"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/#primaryimage"},"thumbnailUrl":"https:\/\/sovanta.com\/wp-content\/uploads\/2025\/11\/Image_Header_AppHaus-UX-Research_16-9.webp","articleSection":["sovanta","sovanta"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/","url":"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/","name":"User Interview as a UX Research Method - sovanta AG","isPartOf":{"@id":"https:\/\/sovanta.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/#primaryimage"},"image":{"@id":"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/#primaryimage"},"thumbnailUrl":"https:\/\/sovanta.com\/wp-content\/uploads\/2025\/11\/Image_Header_AppHaus-UX-Research_16-9.webp","datePublished":"2022-05-25T16:46:23+00:00","dateModified":"2026-01-15T09:25:13+00:00","description":"With a user interview, we tickle out unfiltered needs, challenges, and personal opinions directly from the user.","breadcrumb":{"@id":"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/#primaryimage","url":"https:\/\/sovanta.com\/wp-content\/uploads\/2025\/11\/Image_Header_AppHaus-UX-Research_16-9.webp","contentUrl":"https:\/\/sovanta.com\/wp-content\/uploads\/2025\/11\/Image_Header_AppHaus-UX-Research_16-9.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/sovanta.com\/en\/user-interview-as-a-ux-research-method\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sovanta.com\/en\/"},{"@type":"ListItem","position":2,"name":"User Interview as a UX Research Method"}]},{"@type":"WebSite","@id":"https:\/\/sovanta.com\/en\/#website","url":"https:\/\/sovanta.com\/en\/","name":"sovanta AG","description":"Simplify IT, HR and Sales","publisher":{"@id":"https:\/\/sovanta.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sovanta.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/sovanta.com\/en\/#organization","name":"sovanta AG","url":"https:\/\/sovanta.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sovanta.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/01\/Logo_sovanta_Claim_RGB.svg","contentUrl":"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/01\/Logo_sovanta_Claim_RGB.svg","width":380,"height":226,"caption":"sovanta AG"},"image":{"@id":"https:\/\/sovanta.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sovantaAG\/","https:\/\/x.com\/sovanta_AG","https:\/\/www.linkedin.com\/company\/sovanta-ag\/"]},{"@type":"Person","@id":"https:\/\/sovanta.com\/en\/#\/schema\/person\/0b2dab3f65b5928cf52378374235afd3","name":"sova.hilkert"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/posts\/7610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/comments?post=7610"}],"version-history":[{"count":10,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/posts\/7610\/revisions"}],"predecessor-version":[{"id":60172,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/posts\/7610\/revisions\/60172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/media\/57843"}],"wp:attachment":[{"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/media?parent=7610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/categories?post=7610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/tags?post=7610"},{"taxonomy":"competence","embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/competence?post=7610"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/Industry?post=7610"},{"taxonomy":"line_of_business","embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/line_of_business?post=7610"},{"taxonomy":"resource","embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/resource?post=7610"},{"taxonomy":"sap-product","embeddable":true,"href":"https:\/\/sovanta.com\/en\/wp-json\/wp\/v2\/systems-and-technologies?post=7610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}