{"id":70848,"date":"2026-06-19T18:31:45","date_gmt":"2026-06-19T17:31:45","guid":{"rendered":"https:\/\/sovanta.com\/?p=70848"},"modified":"2026-07-30T09:53:18","modified_gmt":"2026-07-30T08:53:18","slug":"event-mesh-pricing-agent","status":"publish","type":"post","link":"https:\/\/sovanta.com\/en\/event-mesh-pricing-agent\/","title":{"rendered":"Event Mesh Pricing Agent"},"content":{"rendered":"\n<p><strong>What does the Event Mesh Pricing Agent do? The agent helps organizations automatically calculate individualized pricing recommendations based on sales order events and product information.<\/strong> <strong>This use case features one of the ready-to-use AI agents that helped us win the \u201cAgent Race to Sapphire 2026.\u201d<\/strong><\/p>\n\n\n\n<div id=\"image-card-with-buttonblock_8c59e02b1f8cc6aadb4657daf64e9297\" class=\"block__image-card-with-button -detect-in-viewport has-background has-seashell-background-color image-card\">\n      \n  \n\n<div id=\"quoteblock_536c45fcb6b76685e3e8cf1ff8dd9b2d\" class=\"block__quote -detect-in-viewport block__quote--small\">\n\n    <div class=\"block__quote__wrapper\">\n\n                    <div class=\"block__quote__quote\">Intelligent pricing decisions in real time \u2013 balancing margin and win probability.<\/div>\n        \n        \n    <\/div>\n\n<\/div>\n\n\n  <\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">The starting point: Dynamic pricing decisions under time pressure<\/h2>\n\n\n\n<p>Pricing decisions within the sales process often need to be made quickly while balancing profitability objectives with the likelihood of successfully closing a deal. The required information is typically available in product data and related business context. Evaluating these factors manually can be time-consuming and makes it difficult to ensure consistent pricing decisions.<\/p>\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-4\">\n\t\t\t\n\n<div id=\"image-card-with-buttonblock_8c59e02b1f8cc6aadb4657daf64e9297\" class=\"block__image-card-with-button -detect-in-viewport has-background has-seashell-background-color image-card\">\n      \n  \n\n<div id=\"iconblock_5c9711c3f66cf077e9c7637f8a6f64e2\" class=\"block__icon -detect-in-viewport block__icon--left\">\n  <span class=\"icon icon--svg\">\n<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\">\n<path d=\"M18.067 1.609c-0.497-0.326-1.193-0.615-2.069-0.858-1.742-0.484-4.050-0.75-6.498-0.75s-4.756 0.267-6.498 0.75c-0.877 0.243-1.573 0.532-2.069 0.858-0.619 0.407-0.933 0.874-0.933 1.391v12c0 0.517 0.314 0.985 0.933 1.391 0.497 0.326 1.193 0.615 2.069 0.858 1.742 0.484 4.050 0.75 6.498 0.75 0.339 0 0.68-0.005 1.015-0.016 0.276-0.008 0.493-0.239 0.484-0.515s-0.239-0.494-0.515-0.484c-0.325 0.010-0.656 0.015-0.985 0.015-2.36 0-4.573-0.254-6.23-0.714-1.795-0.499-2.27-1.059-2.27-1.286v-2.566c0.492 0.309 1.164 0.583 2.002 0.816 1.742 0.484 4.050 0.75 6.498 0.75s4.756-0.267 6.498-0.751c0.877-0.243 1.573-0.532 2.069-0.858 0.619-0.406 0.933-0.874 0.933-1.391v-8c0-0.517-0.314-0.985-0.933-1.391zM3.27 1.714c1.658-0.46 3.87-0.714 6.23-0.714s4.573 0.254 6.23 0.714c1.795 0.499 2.27 1.059 2.27 1.286s-0.474 0.787-2.27 1.286c-1.658 0.46-3.87 0.714-6.23 0.714s-4.573-0.254-6.23-0.714c-1.795-0.499-2.27-1.059-2.27-1.286s0.474-0.787 2.27-1.286zM15.73 12.286c-1.658 0.46-3.87 0.714-6.23 0.714s-4.573-0.254-6.23-0.714c-1.795-0.499-2.27-1.059-2.27-1.286v-2.566c0.492 0.309 1.164 0.583 2.002 0.816 1.742 0.484 4.050 0.75 6.498 0.75s4.756-0.267 6.498-0.75c0.838-0.233 1.511-0.507 2.002-0.816v2.566c0 0.227-0.474 0.787-2.27 1.286zM15.73 8.286c-1.658 0.46-3.87 0.714-6.23 0.714s-4.573-0.254-6.23-0.714c-1.795-0.499-2.27-1.059-2.27-1.286v-2.566c0.492 0.309 1.164 0.583 2.002 0.816 1.742 0.484 4.050 0.75 6.498 0.75s4.756-0.267 6.498-0.75c0.838-0.233 1.511-0.507 2.002-0.816v2.566c0 0.227-0.474 0.787-2.27 1.286z\" fill=\"currentColor\"><\/path>\n<path d=\"M14.5 19.5c-0.128 0-0.256-0.049-0.354-0.146l-2-2c-0.195-0.195-0.195-0.512 0-0.707s0.512-0.195 0.707 0l1.646 1.646 4.646-4.646c0.195-0.195 0.512-0.195 0.707 0s0.195 0.512 0 0.707l-5 5c-0.098 0.098-0.226 0.146-0.354 0.146z\" fill=\"currentColor\"><\/path>\n<\/svg>\n<\/span><\/div>\n\n\n<p><strong>Leveraging product information effectively<\/strong><br>Pricing decisions depend on product-specific characteristics and metadata. This information needs to be analyzed in a structured way to derive meaningful pricing recommendations.<\/p>\n\n\n\n  <\/div>\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-4\">\n\t\t\t\n\n<div id=\"image-card-with-buttonblock_8c59e02b1f8cc6aadb4657daf64e9297\" class=\"block__image-card-with-button -detect-in-viewport has-background has-seashell-background-color image-card\">\n      \n  \n\n<div id=\"iconblock_d835a97d31b5875ad013f5c1c9f5df50\" class=\"block__icon -detect-in-viewport block__icon--left\">\n  <span class=\"icon icon--svg\">\n<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\">\n<path d=\"M16.5 20h-14c-0.827 0-1.5-0.673-1.5-1.5v-14c0-0.827 0.673-1.5 1.5-1.5h1c0.276 0 0.5 0.224 0.5 0.5s-0.224 0.5-0.5 0.5h-1c-0.276 0-0.5 0.224-0.5 0.5v14c0 0.276 0.224 0.5 0.5 0.5h14c0.276 0 0.5-0.224 0.5-0.5v-14c0-0.276-0.224-0.5-0.5-0.5h-1c-0.276 0-0.5-0.224-0.5-0.5s0.224-0.5 0.5-0.5h1c0.827 0 1.5 0.673 1.5 1.5v14c0 0.827-0.673 1.5-1.5 1.5z\" fill=\"currentColor\"><\/path>\n<path d=\"M13.501 5c-0 0-0 0-0.001 0h-8c-0.276 0-0.5-0.224-0.5-0.5 0-1.005 0.453-1.786 1.276-2.197 0.275-0.138 0.547-0.213 0.764-0.254 0.213-1.164 1.235-2.049 2.459-2.049s2.246 0.885 2.459 2.049c0.218 0.041 0.489 0.116 0.764 0.254 0.816 0.408 1.268 1.178 1.276 2.17 0.001 0.009 0.001 0.018 0.001 0.027 0 0.276-0.224 0.5-0.5 0.5zM6.060 4h6.88c-0.096-0.356-0.307-0.617-0.638-0.79-0.389-0.203-0.8-0.21-0.805-0.21-0.276 0-0.497-0.224-0.497-0.5 0-0.827-0.673-1.5-1.5-1.5s-1.5 0.673-1.5 1.5c0 0.276-0.224 0.5-0.5 0.5-0.001 0-0.413 0.007-0.802 0.21-0.331 0.173-0.542 0.433-0.638 0.79z\" fill=\"currentColor\"><\/path>\n<path d=\"M9.5 3c-0.132 0-0.261-0.053-0.353-0.147s-0.147-0.222-0.147-0.353 0.053-0.261 0.147-0.353c0.093-0.093 0.222-0.147 0.353-0.147s0.261 0.053 0.353 0.147c0.093 0.093 0.147 0.222 0.147 0.353s-0.053 0.26-0.147 0.353c-0.093 0.093-0.222 0.147-0.353 0.147z\" fill=\"currentColor\"><\/path>\n<path d=\"M8 14c-0.128 0-0.256-0.049-0.354-0.146l-1.5-1.5c-0.195-0.195-0.195-0.512 0-0.707s0.512-0.195 0.707 0l1.146 1.146 4.146-4.146c0.195-0.195 0.512-0.195 0.707 0s0.195 0.512 0 0.707l-4.5 4.5c-0.098 0.098-0.226 0.146-0.354 0.146z\" fill=\"currentColor\"><\/path>\n<\/svg>\n<\/span><\/div>\n\n\n<p><strong>Balancing profitability and sales probability<\/strong><br>An optimal price should support business profitability goals while also maximizing the likelihood of winning the opportunity.<\/p>\n\n\n\n  <\/div>\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-4\">\n\t\t\t\n\n<div id=\"image-card-with-buttonblock_8c59e02b1f8cc6aadb4657daf64e9297\" class=\"block__image-card-with-button -detect-in-viewport has-background has-seashell-background-color image-card\">\n      \n  \n\n<div id=\"iconblock_834db14c9452367f4b44acfe56577154\" class=\"block__icon -detect-in-viewport block__icon--left\">\n  <span class=\"icon icon--svg\">\n<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\">\n<path d=\"M19.5 9h-0.627c-0.445-1.723-2.013-3-3.873-3-1.668 0-3.101 1.027-3.7 2.482-0.35-0.3-0.804-0.482-1.3-0.482s-0.95 0.182-1.3 0.482c-0.599-1.455-2.032-2.482-3.7-2.482-1.86 0-3.428 1.277-3.873 3h-0.627c-0.276 0-0.5 0.224-0.5 0.5s0.224 0.5 0.5 0.5h0.5c0 2.206 1.794 4 4 4s4-1.794 4-4c0-0.551 0.449-1 1-1s1 0.449 1 1c0 2.206 1.794 4 4 4s4-1.794 4-4h0.5c0.276 0 0.5-0.224 0.5-0.5s-0.224-0.5-0.5-0.5zM5 13c-1.654 0-3-1.346-3-3s1.346-3 3-3 3 1.346 3 3-1.346 3-3 3zM15 13c-1.654 0-3-1.346-3-3s1.346-3 3-3 3 1.346 3 3-1.346 3-3 3z\" fill=\"currentColor\"><\/path>\n<\/svg>\n<\/span><\/div>\n\n\n<p><strong>Making decisions in real time<\/strong><br>Sales processes often require pricing decisions immediately after a business event occurs. Manual analysis slows down the process and increases operational effort.<\/p>\n\n\n\n  <\/div>\n\t<\/div>\n\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What does our solution look like? Event-driven and intelligent pricing support<\/h2>\n\n\n\n<p>The Event Mesh Pricing Agent is automatically triggered when a sales order is created. Based on available product metadata, the agent evaluates relevant influencing factors and calculates individualized pricing recommendations. Both profitability objectives and sales probability are considered during the calculation process. The solution integrates seamlessly into event-driven business workflows and supports fast, consistent pricing decisions. In three steps, this means:<\/p>\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-4\">\n\t\t\t\n\n<figure class=\"wp-block-image size-teaser_1_1\"><img decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/sovanta.com\/wp-content\/uploads\/2024\/05\/junge-frau-vor-laptop-laechelt-blick-in-ferne-fenster-buero-office_web_stock_16-9-700x700.jpg\" alt=\"\" class=\"wp-image-26366\" srcset=\"https:\/\/sovanta.com\/wp-content\/uploads\/2024\/05\/junge-frau-vor-laptop-laechelt-blick-in-ferne-fenster-buero-office_web_stock_16-9-700x700.jpg 700w, https:\/\/sovanta.com\/wp-content\/uploads\/2024\/05\/junge-frau-vor-laptop-laechelt-blick-in-ferne-fenster-buero-office_web_stock_16-9-150x150.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-8\">\n\t\t\t\n\n<ol class=\"wp-block-list\">\n<li><strong>Detect the sales event<br><\/strong>The agent is automatically triggered by a sales order creation event and receives the relevant business context.<\/li>\n\n\n\n<li><strong>Analyze product data<\/strong><br>Available product metadata is evaluated to determine the most important factors influencing the pricing calculation.<\/li>\n\n\n\n<li><strong>Calculate an individualized pricing recommendation<\/strong><br>The agent generates a pricing recommendation that balances profitability objectives with the expected probability of winning the sale.<\/li>\n<\/ol>\n\n\t<\/div>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The result? Faster and smarter pricing decisions<\/h2>\n\n\n\n<p>The result includes faster pricing support during sales order creation, more consistent use of product information, and better support for individualized pricing strategies. At the same time, profitability objectives and sales probability are considered together in a structured way. The solution combines event-driven processes with intelligent pricing calculations, helping sales teams make informed pricing decisions with minimal manual effort.<\/p>\n\n\n\n<div class=\"wp-block-group has-seashell-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Do you have a similar challenge?<\/h2>\n\n\n\n<p>Would you like to see how the different services work together in this use case? Or do you have questions about the approach? Simply fill out the form and our sovanta experts will get in touch with you.<\/p>\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 4699831,\n\t\t\t\t\t\t\t\t\tformId: \"3446cab8-9394-4005-a5f2-57ed62ce4e04\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1786064866000-0045621905\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1786064866000-0045621905\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The agent helps organizations automatically calculate individualized pricing recommendations based on sales order events and product information.<\/p>\n","protected":false},"author":11,"featured_media":72587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[673],"tags":[],"competence":[],"Industry":[],"line_of_business":[570],"resource":[491,645,657],"systems-and-technologies":[],"class_list":["post-70848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-ai-2","line_of_business-sales-en","resource-use-cases-en","resource-sap-ai-bdc-use-cases-en","resource-agent-race"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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