{"id":70796,"date":"2026-06-02T08:34:13","date_gmt":"2026-06-02T07:34:13","guid":{"rendered":"https:\/\/sovanta.com\/?p=70796"},"modified":"2026-07-22T15:13:34","modified_gmt":"2026-07-22T14:13:34","slug":"sales-support-agent","status":"publish","type":"post","link":"https:\/\/sovanta.com\/en\/sales-support-agent\/","title":{"rendered":"Sales Support Agent"},"content":{"rendered":"\n<p><strong>What does the Sales Support Agent do? The agent helps B2B sales teams consolidate information from projects, CRM systems, and communication history to answer sales-related questions and identify the most suitable next actions. This use case features one of the ready-to-use AI agents that helped us win the \u201cAgent Race to Sapphire 2026.\u201d<\/strong><\/p>\n\n\n\n<div id=\"image-card-with-buttonblock_a48a60a4ff4f637ccaf421d7186e4208\" class=\"block__image-card-with-button -detect-in-viewport has-background has-seashell-background-color image-card\">\n      \n  \n\n<div id=\"quoteblock_55a80d9233025f82d8dc167ab47205e5\" class=\"block__quote -detect-in-viewport block__quote--small\">\n\n    <div class=\"block__quote__wrapper\">\n\n                    <div class=\"block__quote__quote\">All relevant sales information in one place \u2013 for better decisions and faster deal progression.<\/div>\n        \n        \n    <\/div>\n\n<\/div>\n\n\n  <\/div>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">The starting point: Fragmented sales information and limited visibility<\/h2>\n\n\n\n<p>B2B sales teams regularly need to answer customer- and opportunity-related questions that require information from projects, CRM systems, and communication history. Since this information is often stored across multiple systems, it can be difficult to quickly gain a complete view of revenue potential, recent customer interactions, and appropriate next actions. Consolidating the required information is often a manual and time-consuming process.<\/p>\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-4\">\n\t\t\t\n\n<div id=\"image-card-with-buttonblock_a48a60a4ff4f637ccaf421d7186e4208\" class=\"block__image-card-with-button -detect-in-viewport has-background has-seashell-background-color image-card\">\n      \n  \n\n<div id=\"iconblock_32854a6c29117dad235600c4eeece41b\" class=\"block__icon -detect-in-viewport block__icon--left\">\n  <span class=\"icon icon--svg\">\n<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\">\n<path d=\"M16.5 20h-13c-0.827 0-1.5-0.673-1.5-1.5v-16c0-0.827 0.673-1.5 1.5-1.5h13c0.827 0 1.5 0.673 1.5 1.5v16c0 0.827-0.673 1.5-1.5 1.5zM3.5 2c-0.276 0-0.5 0.224-0.5 0.5v16c0 0.276 0.224 0.5 0.5 0.5h13c0.276 0 0.5-0.224 0.5-0.5v-16c0-0.276-0.224-0.5-0.5-0.5h-13z\" fill=\"currentColor\"><\/path>\n<path d=\"M12.5 5h-7c-0.276 0-0.5-0.224-0.5-0.5s0.224-0.5 0.5-0.5h7c0.276 0 0.5 0.224 0.5 0.5s-0.224 0.5-0.5 0.5z\" fill=\"currentColor\"><\/path>\n<path d=\"M14.5 7h-9c-0.276 0-0.5-0.224-0.5-0.5s0.224-0.5 0.5-0.5h9c0.276 0 0.5 0.224 0.5 0.5s-0.224 0.5-0.5 0.5z\" fill=\"currentColor\"><\/path>\n<path d=\"M14.5 9h-9c-0.276 0-0.5-0.224-0.5-0.5s0.224-0.5 0.5-0.5h9c0.276 0 0.5 0.224 0.5 0.5s-0.224 0.5-0.5 0.5z\" fill=\"currentColor\"><\/path>\n<path d=\"M10.5 11h-5c-0.276 0-0.5-0.224-0.5-0.5s0.224-0.5 0.5-0.5h5c0.276 0 0.5 0.224 0.5 0.5s-0.224 0.5-0.5 0.5z\" fill=\"currentColor\"><\/path>\n<path d=\"M14.5 15h-9c-0.276 0-0.5-0.224-0.5-0.5s0.224-0.5 0.5-0.5h9c0.276 0 0.5 0.224 0.5 0.5s-0.224 0.5-0.5 0.5z\" fill=\"currentColor\"><\/path>\n<path d=\"M12.5 17h-7c-0.276 0-0.5-0.224-0.5-0.5s0.224-0.5 0.5-0.5h7c0.276 0 0.5 0.224 0.5 0.5s-0.224 0.5-0.5 0.5z\" fill=\"currentColor\"><\/path>\n<\/svg>\n<\/span><\/div>\n\n\n<p><strong>Bringing together information from multiple sources<\/strong><br>Project data, CRM records, and communication history are typically spread across different systems. Manually consolidating this information requires significant effort and can lead to inconsistencies.<\/p>\n\n\n\n  <\/div>\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-4\">\n\t\t\t\n\n<div id=\"image-card-with-buttonblock_a48a60a4ff4f637ccaf421d7186e4208\" class=\"block__image-card-with-button -detect-in-viewport has-background has-seashell-background-color image-card\">\n      \n  \n\n<div id=\"iconblock_7a5033a8b866e93c0ce919476a399568\" class=\"block__icon -detect-in-viewport block__icon--left\">\n  <span class=\"icon icon--svg\">\n<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\">\n<path d=\"M19.5 20h-19c-0.276 0-0.5-0.224-0.5-0.5v-19c0-0.232 0.159-0.433 0.385-0.487s0.458 0.056 0.562 0.263l1 2c0.123 0.247 0.023 0.547-0.224 0.671s-0.547 0.023-0.671-0.224l-0.053-0.106v16.382h16.382l-0.106-0.053c-0.247-0.123-0.347-0.424-0.224-0.671s0.424-0.347 0.671-0.224l2 1c0.207 0.104 0.316 0.336 0.263 0.562s-0.255 0.385-0.487 0.385z\" fill=\"currentColor\"><\/path>\n<path d=\"M17 4.5c0-0.827-0.673-1.5-1.5-1.5s-1.5 0.673-1.5 1.5c0 0.48 0.227 0.908 0.579 1.182l-2.106 6.318c-0.28 0.005-0.541 0.087-0.764 0.226l-2.792-2.234c0.054-0.154 0.084-0.32 0.084-0.493 0-0.827-0.673-1.5-1.5-1.5s-1.5 0.673-1.5 1.5c0 0.404 0.161 0.77 0.421 1.040l-1.736 3.472c-0.061-0.008-0.122-0.012-0.185-0.012-0.827 0-1.5 0.673-1.5 1.5s0.673 1.5 1.5 1.5 1.5-0.673 1.5-1.5c0-0.404-0.161-0.77-0.421-1.040l1.736-3.472c0.061 0.008 0.122 0.012 0.185 0.012 0.29 0 0.562-0.083 0.791-0.227l2.792 2.234c-0.054 0.154-0.084 0.32-0.084 0.493 0 0.827 0.673 1.5 1.5 1.5s1.5-0.673 1.5-1.5c0-0.48-0.227-0.908-0.579-1.183l2.106-6.318c0.814-0.015 1.473-0.681 1.473-1.499zM15.5 4c0.276 0 0.5 0.224 0.5 0.5s-0.224 0.5-0.5 0.5-0.5-0.224-0.5-0.5 0.224-0.5 0.5-0.5zM7.5 9c0.276 0 0.5 0.224 0.5 0.5s-0.224 0.5-0.5 0.5-0.5-0.224-0.5-0.5 0.224-0.5 0.5-0.5zM4.5 16c-0.276 0-0.5-0.224-0.5-0.5s0.224-0.5 0.5-0.5 0.5 0.224 0.5 0.5-0.224 0.5-0.5 0.5zM12.5 14c-0.276 0-0.5-0.224-0.5-0.5s0.224-0.5 0.5-0.5 0.5 0.224 0.5 0.5-0.224 0.5-0.5 0.5z\" fill=\"currentColor\"><\/path>\n<\/svg>\n<\/span><\/div>\n\n\n<p><strong>Assessing revenue potential quickly<\/strong><br>Sales teams need a reliable understanding of opportunities and revenue potential. The required information is often not available in a single location.<\/p>\n\n\n\n  <\/div>\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-4\">\n\t\t\t\n\n<div id=\"image-card-with-buttonblock_a48a60a4ff4f637ccaf421d7186e4208\" class=\"block__image-card-with-button -detect-in-viewport has-background has-seashell-background-color image-card\">\n      \n  \n\n<div id=\"iconblock_78f051a9aab375018257d987046af962\" class=\"block__icon -detect-in-viewport block__icon--left\">\n  <span class=\"icon icon--svg\">\n<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\">\n<path d=\"M19.5 9h-0.627c-0.445-1.723-2.013-3-3.873-3-1.668 0-3.101 1.027-3.7 2.482-0.35-0.3-0.804-0.482-1.3-0.482s-0.95 0.182-1.3 0.482c-0.599-1.455-2.032-2.482-3.7-2.482-1.86 0-3.428 1.277-3.873 3h-0.627c-0.276 0-0.5 0.224-0.5 0.5s0.224 0.5 0.5 0.5h0.5c0 2.206 1.794 4 4 4s4-1.794 4-4c0-0.551 0.449-1 1-1s1 0.449 1 1c0 2.206 1.794 4 4 4s4-1.794 4-4h0.5c0.276 0 0.5-0.224 0.5-0.5s-0.224-0.5-0.5-0.5zM5 13c-1.654 0-3-1.346-3-3s1.346-3 3-3 3 1.346 3 3-1.346 3-3 3zM15 13c-1.654 0-3-1.346-3-3s1.346-3 3-3 3 1.346 3 3-1.346 3-3 3z\" fill=\"currentColor\"><\/path>\n<\/svg>\n<\/span><\/div>\n\n\n<p><strong>Identifying the right next actions<\/strong><br>Determining the most effective sales activities requires a complete understanding of the current customer situation. Without full visibility, opportunities may be missed or pursued too late.<\/p>\n\n\n\n  <\/div>\n\t<\/div>\n\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What does our solution look like? Intelligent sales guidance based on consolidated data<\/h2>\n\n\n\n<p>The Sales Support Agent consolidates information from project systems, CRM platforms, and communication sources into a unified view. Based on this information, the agent answers sales-related questions, supports revenue potential assessments, and recommends suitable next actions. This provides sales teams with a structured foundation for preparing, managing, and following up on customer engagements. In three steps, this means:<\/p>\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-4\">\n\t\t\t\n\n<figure class=\"wp-block-image size-teaser_1_1\"><img decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/sovanta.com\/wp-content\/uploads\/2026\/04\/gruppe-an-menschen-diskutieren-700x700.jpeg\" alt=\"\" class=\"wp-image-68217\" srcset=\"https:\/\/sovanta.com\/wp-content\/uploads\/2026\/04\/gruppe-an-menschen-diskutieren-700x700.jpeg 700w, https:\/\/sovanta.com\/wp-content\/uploads\/2026\/04\/gruppe-an-menschen-diskutieren-150x150.jpeg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-8\">\n\t\t\t\n\n<ol class=\"wp-block-list\">\n<li><strong>Consolidate data sources<br><\/strong>The agent gathers and combines relevant information from project, CRM, and communication systems to create a comprehensive customer and opportunity view.<\/li>\n\n\n\n<li><strong>Deliver sales-relevant insights<br><\/strong>Based on the available information, the agent answers questions related to revenue potential, project status, customer activities, and recent developments.<\/li>\n\n\n\n<li><strong>Recommend next actions<br><\/strong>The agent analyzes the current situation and suggests concrete sales activities to advance opportunities and strengthen customer relationships.<\/li>\n<\/ol>\n\n\t<\/div>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The result? Greater visibility and more effective sales execution<\/h2>\n\n\n\n<p>The result includes faster access to relevant sales information, improved visibility into revenue potential, and a clearer overview of recent customer interactions. At the same time, manual effort for consolidating and evaluating information from different sources is significantly reduced. The solution combines project, CRM, and communication data into an intelligent assistant that supports sales teams throughout sales preparation, execution, and follow-up activities.<\/p>\n\n\n\n<div class=\"wp-block-group has-seashell-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Do you have a similar challenge?<\/h2>\n\n\n\n<p>Would you like to see how the different services work together in this use case? Or do you have questions about the approach? Simply fill out the form and our sovanta experts will get in touch with you.<\/p>\n\n\n\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 4699831,\n\t\t\t\t\t\t\t\t\tformId: \"3446cab8-9394-4005-a5f2-57ed62ce4e04\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1785383688000-5863232995\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1785383688000-5863232995\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The agent helps B2B sales teams consolidate information from projects, CRM systems, and communication history to answer sales-related questions and identify the most suitable next actions.<\/p>\n","protected":false},"author":11,"featured_media":72581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[673],"tags":[],"competence":[],"Industry":[],"line_of_business":[],"resource":[491,645,657],"systems-and-technologies":[],"class_list":["post-70796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-ai-2","resource-use-cases-en","resource-sap-ai-bdc-use-cases-en","resource-agent-race"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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