{"id":10726,"date":"2022-12-08T12:12:08","date_gmt":"2022-12-08T11:12:08","guid":{"rendered":"https:\/\/sovanta.com\/?p=10726"},"modified":"2023-01-10T09:31:51","modified_gmt":"2023-01-10T08:31:51","slug":"ux-audit-for-a-digital-finance-coach","status":"publish","type":"post","link":"https:\/\/sovanta.com\/en\/ux-audit-for-a-digital-finance-coach\/","title":{"rendered":"UX Audit for a Digital Finance Coach"},"content":{"rendered":"\n<p>With its desktop-based product &#8220;AIRboard&#8221;, <a href=\"https:\/\/air-gmbh.com\/\">AIR GmbH<\/a> pursues the goal of enabling users to make optimal financial decisions for their personal lifestyle and to find suitable financial products. In order to introduce the target group of millennials to the &#8220;AIRboard&#8221;, AIR GmbH has created a mobile light version of its product with the &#8220;Quickboard&#8221;. But how good is the user-friendliness of the application and does the &#8220;Quickboard&#8221; make people want to use the &#8220;AIRboard&#8221;? We find out with the UX Audit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to uncover usability weaknesses in an app and create the wow effect<\/h2>\n\n\n\n<p>The objective of our UX audit: A review of the market readiness of the application. The focus is on optimizing the usability of the &#8220;Quickboard&#8221; app for the mobile-first approach. How did we do this? In three steps: First, we conducted a <strong>Cognitive Walkthrough<\/strong>, then a <strong>Heuristic Evaluation<\/strong> and finally calculated an expert-based <strong>UX Score by sovanta<\/strong>. This took into account the user journey from the company&#8217;s homepage to the result of the strategy consultation. The result: the client receives a 48-page report with all the usability weaknesses uncovered.<\/p>\n\n\n\n<div id=\"image-card-with-buttonblock_637f5750cdc88\" class=\"block__image-card-with-button -detect-in-viewport has-background has-seashell-background-color image-card\">\n      \n  \n\n<div id=\"quoteblock_637f5755cdc89\" class=\"block__quote -detect-in-viewport block__quote--small\">\n\n    <div class=\"block__quote__wrapper\">\n\n                    <div class=\"block__quote__quote\">Thank you for the comprehensive analysis! We got completely new insights, not only about usability &#8211; also about product strategy.<\/div>\n        \n                    <div class=\"block_quote__meta\">\n\n                                    <div class=\"block__quote__author\">\n                        Horst Schneider                    <\/div>\n                \n                                    <div class=\"block__quote__position\">\n                        Founder &#038; CEO Air GmbH                    <\/div>\n                            <\/div>\n        \n    <\/div>\n\n<\/div>\n\n\n  <\/div>\n\n\n<h2 class=\"wp-block-heading\">The UX Audit gives the right answers<\/h2>\n\n\n\n<p>In order to minimize the user bounce rate, we used the UX Audit to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>uncovere usability weaknesses<\/li><li>analyze the weaknesses of the product strategy<\/li><li>make concrete suggestions to involve users more emotionally<\/li><li>provide ideas to increase the joy of use among users<\/li><\/ul>\n\n\n\n<div class=\"wp-block-group has-lightcyan-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-4\">\n\t\t\t\n\n<div id=\"iconblock_637f58bccdc8a\" class=\"block__icon -detect-in-viewport block__icon--center\">\n  <span class=\"icon icon--svg\">\n<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\">\n<path d=\"M9 10h1v1h-1v-1z\" fill=\"currentColor\"><\/path>\n<path d=\"M11 10h1v1h-1v-1z\" fill=\"currentColor\"><\/path>\n<path d=\"M13 10h1v1h-1v-1z\" fill=\"currentColor\"><\/path>\n<path d=\"M15 10h1v1h-1v-1z\" fill=\"currentColor\"><\/path>\n<path d=\"M9 13h1v1h-1v-1z\" fill=\"currentColor\"><\/path>\n<path d=\"M11 13h1v1h-1v-1z\" fill=\"currentColor\"><\/path>\n<path d=\"M13 13h1v1h-1v-1z\" fill=\"currentColor\"><\/path>\n<path d=\"M15 13h1v1h-1v-1z\" fill=\"currentColor\"><\/path>\n<path d=\"M9 16h1v1h-1v-1z\" fill=\"currentColor\"><\/path>\n<path d=\"M11 16h1v1h-1v-1z\" fill=\"currentColor\"><\/path>\n<path d=\"M13 16h1v1h-1v-1z\" fill=\"currentColor\"><\/path>\n<path d=\"M15 16h1v1h-1v-1z\" fill=\"currentColor\"><\/path>\n<path d=\"M17.5 7h-0.5v-2.5c0-0.133-0.053-0.26-0.146-0.354l-1.854-1.854v-1.793c0-0.276-0.224-0.5-0.5-0.5s-0.5 0.224-0.5 0.5v1.793l-1.854 1.854c-0.094 0.094-0.146 0.221-0.146 0.354v0.5h-2v-2.5c0-0.276-0.224-0.5-0.5-0.5h-8c-0.276 0-0.5 0.224-0.5 0.5v17c0 0.276 0.224 0.5 0.5 0.5h16c0.276 0 0.5-0.224 0.5-0.5v-12c0-0.276-0.224-0.5-0.5-0.5zM13 4.707l1.5-1.5 1.5 1.5v2.293h-1v-1.5c0-0.276-0.224-0.5-0.5-0.5h-1.5v-0.293zM14 6v1h-4v-1h4zM7 7.5v11.5h-5v-16h7v4h-1.5c-0.276 0-0.5 0.224-0.5 0.5zM17 19h-9v-11h9v11z\" fill=\"currentColor\"><\/path>\n<path d=\"M7 4h1v2h-1v-2z\" fill=\"currentColor\"><\/path>\n<path d=\"M5 4h1v2h-1v-2z\" fill=\"currentColor\"><\/path>\n<path d=\"M3 4h1v2h-1v-2z\" fill=\"currentColor\"><\/path>\n<path d=\"M3 7h1v2h-1v-2z\" fill=\"currentColor\"><\/path>\n<path d=\"M5 7h1v2h-1v-2z\" fill=\"currentColor\"><\/path>\n<path d=\"M3 10h1v2h-1v-2z\" fill=\"currentColor\"><\/path>\n<path d=\"M5 10h1v2h-1v-2z\" fill=\"currentColor\"><\/path>\n<path d=\"M3 13h1v2h-1v-2z\" fill=\"currentColor\"><\/path>\n<path d=\"M5 13h1v2h-1v-2z\" fill=\"currentColor\"><\/path>\n<path d=\"M3 16h1v2h-1v-2z\" fill=\"currentColor\"><\/path>\n<path d=\"M5 16h1v2h-1v-2z\" fill=\"currentColor\"><\/path>\n<\/svg>\n<\/span><\/div>\n\n\n<p class=\"has-text-align-center\"><strong>Branche<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Finance<\/p>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-4\">\n\t\t\t\n\n<div id=\"iconblock_637f58cfcdc8b\" class=\"block__icon -detect-in-viewport block__icon--center\">\n  <span class=\"icon icon--svg\">\n<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\">\n<path d=\"M18.5 18h-11c-0.827 0-1.5-0.673-1.5-1.5 0-0.048 0.011-1.19 0.924-2.315 0.525-0.646 1.241-1.158 2.128-1.522 1.071-0.44 2.4-0.662 3.948-0.662s2.876 0.223 3.948 0.662c0.887 0.364 1.603 0.876 2.128 1.522 0.914 1.125 0.924 2.267 0.924 2.315 0 0.827-0.673 1.5-1.5 1.5zM7 16.503c0.001 0.275 0.225 0.497 0.5 0.497h11c0.275 0 0.499-0.223 0.5-0.497-0.001-0.035-0.032-0.895-0.739-1.734-0.974-1.157-2.793-1.768-5.261-1.768s-4.287 0.612-5.261 1.768c-0.707 0.84-0.738 1.699-0.739 1.734z\" fill=\"currentColor\"><\/path>\n<path d=\"M13 11c-2.206 0-4-1.794-4-4s1.794-4 4-4 4 1.794 4 4c0 2.206-1.794 4-4 4zM13 4c-1.654 0-3 1.346-3 3s1.346 3 3 3 3-1.346 3-3-1.346-3-3-3z\" fill=\"currentColor\"><\/path>\n<path d=\"M4.5 18h-3c-0.827 0-1.5-0.673-1.5-1.5 0-0.037 0.008-0.927 0.663-1.8 0.378-0.505 0.894-0.904 1.533-1.188 0.764-0.34 1.708-0.512 2.805-0.512 0.179 0 0.356 0.005 0.527 0.014 0.276 0.015 0.487 0.25 0.473 0.526s-0.25 0.488-0.526 0.473c-0.153-0.008-0.312-0.012-0.473-0.012-3.894 0-3.997 2.379-4 2.503 0.001 0.274 0.225 0.497 0.5 0.497h3c0.276 0 0.5 0.224 0.5 0.5s-0.224 0.5-0.5 0.5z\" fill=\"currentColor\"><\/path>\n<path d=\"M5 12c-1.654 0-3-1.346-3-3s1.346-3 3-3 3 1.346 3 3-1.346 3-3 3zM5 7c-1.103 0-2 0.897-2 2s0.897 2 2 2 2-0.897 2-2c0-1.103-0.897-2-2-2z\" fill=\"currentColor\"><\/path>\n<\/svg>\n<\/span><\/div>\n\n\n<p class=\"has-text-align-center\"><strong>User<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Millennials \/ Gen Y<\/p>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-4\">\n\t\t\t\n\n<div id=\"iconblock_637f58dfcdc8c\" class=\"block__icon -detect-in-viewport block__icon--center\">\n  <span class=\"icon icon--svg\">\n<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\">\n<path d=\"M13.5 9c-1.378 0-2.5-1.122-2.5-2.5s1.122-2.5 2.5-2.5 2.5 1.122 2.5 2.5-1.122 2.5-2.5 2.5zM13.5 5c-0.827 0-1.5 0.673-1.5 1.5s0.673 1.5 1.5 1.5 1.5-0.673 1.5-1.5-0.673-1.5-1.5-1.5z\" fill=\"currentColor\"><\/path>\n<path d=\"M0.5 20c-0.13 0-0.258-0.051-0.354-0.146-0.137-0.137-0.183-0.342-0.116-0.524 1.539-4.231 3.157-6.377 4.808-6.377 0.545 0 1.054 0.234 1.515 0.694 0.728 0.728 0.754 1.453 0.648 1.933-0.334 1.508-2.464 2.985-6.33 4.391-0.056 0.020-0.114 0.030-0.171 0.030zM4.839 13.952c-0.495 0-1.078 0.434-1.685 1.255-0.597 0.807-1.197 1.957-1.788 3.427 1.335-0.537 2.408-1.082 3.199-1.625 1.067-0.733 1.383-1.3 1.46-1.646s-0.047-0.677-0.379-1.009c-0.27-0.27-0.534-0.401-0.808-0.401z\" fill=\"currentColor\"><\/path>\n<path d=\"M19.5 0c-2.595 0-4.907 0.44-6.874 1.308-1.621 0.716-3.009 1.72-4.126 2.986-0.208 0.236-0.401 0.475-0.58 0.715-0.862 0.057-1.744 0.4-2.624 1.020-0.745 0.524-1.493 1.25-2.225 2.157-1.23 1.524-1.986 3.027-2.018 3.090-0.109 0.219-0.044 0.485 0.154 0.628 0.088 0.064 0.191 0.095 0.293 0.095 0.128 0 0.256-0.049 0.353-0.145 0.005-0.005 0.483-0.475 1.298-0.936 0.672-0.38 1.708-0.827 2.961-0.906 0.317 0.811 1.224 1.781 1.659 2.216s1.405 1.342 2.216 1.659c-0.079 1.253-0.526 2.289-0.906 2.961-0.462 0.816-0.931 1.293-0.935 1.297-0.173 0.173-0.195 0.447-0.052 0.646 0.097 0.134 0.249 0.208 0.406 0.208 0.076 0 0.152-0.017 0.223-0.053 0.063-0.032 1.566-0.788 3.090-2.018 0.907-0.732 1.633-1.48 2.157-2.225 0.62-0.881 0.962-1.762 1.020-2.624 0.239-0.178 0.478-0.371 0.715-0.58 1.266-1.117 2.27-2.505 2.986-4.126 0.868-1.966 1.308-4.279 1.308-6.874v-0.5h-0.5zM3.107 9.808c0.953-1.383 2.41-3.098 4.052-3.637-0.649 1.137-0.985 2.181-1.106 2.843-1.159 0.071-2.158 0.408-2.946 0.794zM10.193 16.89c0.386-0.788 0.723-1.786 0.793-2.944 0.661-0.121 1.706-0.457 2.842-1.105-0.54 1.639-2.254 3.096-3.636 4.049zM15.044 10.75c-2.080 1.835-4.234 2.25-4.544 2.25-0.002 0-0.207-0.004-0.759-0.393-0.385-0.271-0.834-0.657-1.262-1.085s-0.814-0.877-1.085-1.262c-0.389-0.552-0.393-0.757-0.393-0.759 0-0.31 0.415-2.464 2.25-4.544 2.196-2.488 5.557-3.849 9.744-3.95-0.101 4.187-1.461 7.548-3.95 9.744z\" fill=\"currentColor\"><\/path>\n<\/svg>\n<\/span><\/div>\n\n\n<p class=\"has-text-align-center\"><strong>Focus<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">B2C<\/p>\n\n\t<\/div>\n\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Any questions?<\/h2>\n\n\n\n<p>We would be happy to talk to you about projects that are not only exciting, but can also be successfully implemented.<\/p>\n\n\n\n<div id=\"contact-personblock_637f5916cdc8d\" class=\"block__contact-person -detect-in-viewport block__contact-person--default block__contact-person--with-headline has-seashell-background-color has-background-color\">\n\n  <div class=\"contact-person__wrapper\">\n\n    <div class=\"contact-person__header\">\n\n      <div class=\"contact-person__header__wrapper\">\n\n        \n\n                    <div class=\"contact-person__image\">\n            <img decoding=\"async\" width=\"350\" height=\"466\" src=\"https:\/\/sovanta.com\/wp-content\/uploads\/2022\/02\/Person_Svenja-Spannagel_web-350x466.jpg\" class=\"attachment-contact_person size-contact_person wp-post-image\" alt=\"\" \/>          <\/div>\n                                  <div class=\"contact-person__name\">\n              Svenja Spannagel            <\/div>\n                        <div class=\"contact-person__position\">\n              Senior UX Designer \/ Senior UX Research Expert            <\/div>\n          \n          \n      <\/div>\n\n    <\/div>\n\n    <div class=\"contact-person__body\">\n\n              <h2 class=\"h3 contact-person__headline\">Your Contact<\/h2>\n      \n      \n                    <div class=\"contact-person__text\">\n          Svenja Spannagel is a Senior User Experience Designer specializing in UX research and user-centered product development. Drawing on her extensive experience, she analyzes digital products and processes, identifies opportunities for improvement, and develops solutions that balance user needs with business objectives.        <\/div>\n      \n                          <a href=\"mailto:svenja.spannagel@sovanta.com\" class=\"btn btn--primary contact-person__btn\" title=\"Contact\">\n          Direct Contact        <\/a>\n      \n            \n    <\/div>\n\n  <\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>With its desktop-based product &#8220;AIRboard&#8221;, AIR GmbH pursues the goal of enabling users to make optimal financial decisions for their personal lifestyle \u2026<\/p>\n","protected":false},"author":3,"featured_media":10716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[308],"tags":[],"competence":[],"Industry":[],"line_of_business":[],"resource":[376,379,652],"systems-and-technologies":[394,395],"class_list":["post-10726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sovanta-en","resource-blog-en","resource-success-stories-en","resource-apphaus-blog","sap-product-ux-audit-by-sovanta-en","sap-product-ux-score-by-sovanta-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UX Audit for a Digital Finance Coach - sovanta AG<\/title>\n<meta name=\"description\" content=\"Success Story: How good is the user-friendliness of the finance coach app &quot;Quickboard&quot; by AIR GmbH? 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