From administrator to the driver of digitalization

sovanta® HR Thinking at Zukunft Personal 2018.

Sep 18, 2018

“work:olution – succeed in permanent beta“ – at this year’s Zukunft Personal Europe in Cologne, HR managers, executives, and digitalization experts were discussing current issues and future developments in the working environment. Inspiring key notes, guided tours, and interactive workshops offered vast opportunities for knowledge transfer across sectors.

One question was in focus: how can HR managers and executives ensure that everyone involved benefits from digital transformation?

770 exhibitors, with 119 of them from abroad and over 105 start-ups, presented innovative answers to this question: products, services, and ideas that help companies to successfully master the digital transformation. And we were part of it!

sovanta Workshop: “Design Thinking for HR becomes HR Thinking”.

Our Chief Designer Sven Marten introduced the format “HR Thinking” to about 50 interested HR managers in an interactive workshop. Thereby, design thinking methods are applied to solve challenges in the HR world. We combine our years of experience in design thinking with our expertise in the digitalization of HR processes to support HR managers to take the right steps in the age of digitalization. At Zukunft Personal, we found the perfect environment to do this.

"Overall, the fair was very energertic, which I liked a lot", Sven Marten summed up. "You can sense that something is happening in the HR environment right now, something is about to change."

And exactly this change can be accompanied by HR Thinking. So, what happens in this workshop format? It is all about facing current challenges in the HR world and to develop solutions that are perfectly tailored to the user. In the course of the workshop, our sovanta design thinking team works with a comprehensive method set. For example the so-called “Empathy Map“ where you put yourself in the user’s shoes, develop empathy and argue from the user’s point of view.

Who is the target group in human resources?

Of course, the employees – including trainees, expats, and applicants as well. Thus, people in very different life situations and varying expectations of the HR department. This brings us to the next questions: who needs what? Where do problems lie? Sven Marten passed on these questions to the workshop audience. “New technologies, employee participation, and self-determination” were the three big key words that are being heavily discussed in the HR world right now. “The world is about to change radically” knows Marten. “Artificial intelligence and automation are the drivers. People need to be prepared for what new technologies mean to them and their work.” For this issue, HR Thinking proposes another method, the “Context Map” where the big picture is put into focus. How are employees affected by new technologies? What are potential concerns? Where do they need support?

New role: from administrator to the driver of digitalization

Understanding all fears and needs of the target group and defining suitable strategies and measures are the goals of HR Thinking. “The HR department has to go from reacting to acting now” warns Sven Marten. “This is the only way for HR to take over a strong position in the digital transformation.”

As sovanta AG, we support HR managers on this path: with the right methods to read between the lines, years of experience in the HR world, and a great sense for users, requirements, and technology. You are also interested in HR Thinking? Don’t hesitate to contact us or visit

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