Problem and solution space

Every creative process starts with gaining an understanding of the status quo and uncovering the underlying needs of the customer. This serves as a basis for finding solutions that create real added value for users.

The right application

Applying design thinking correctly in the context of the problem is critical for success. The goal is to develop concrete solutions that can be realized instead of just remaining with the ideas.

»We can’t solve problems by using the same kind of thinking we used when we created them.«

Albert Einstein

What can be achieved with Design Thinking?

From a single project to the transformation of the entire corporate culture: design thinking helps to improve or even reinvent products, processes, services, and entire business models.

  • Product Development
  • Business Opportunities
  • Cultural Change

Methods & tools in the product development process

With design thinking, process or product development projects are completed user-centric. This approach produces clear and target-oriented specifications and enhances the efficiency and speed in each phase of the project.

  • Clear user requirements and specifications
  • Common understanding of problem, solution, and project scope
  • Timetable for the project realization

Discover new business opportunities

Design Thinking raises the innovation potential of your company. Only those who question their business model and reinvent it, if necessary, ensure their continued existence and tomorrow’s competitive advantage.

  • Mapping and analysis of the current business model
  • Identification of customer needs and wishes
  • Opening up of potential new business areas and customers

Strategy for becoming a design-centered organization

Customer- and user-centered companies are evidentially more successful in the long run compared to their competitors. Design thinking is the driver to initiate the necessary cultural change and to transform the entire organization.

  • Analysis of the company’s innovative capability
  • Strategy, goals, and measures for the cultural change
  • Timetable for the execution and integration within the organization

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